Dr. Bronner’s has always been an activist company, dating back to when Emanuel Bronner was calling on the human race to unite from street corners and auditoriums, selling his peppermint castile soap on the side. Carrying forward that same activist spirit, it is Dr. Bronner's mission to continue to use the company today to fight for and financially support causes they believe in: regenerative agriculture, fair trade, animal advocacy, industrial hemp and drug policy reform, and living wages among others. They call themselves the “fighting soap company,” and are committed and strategic in the causes they fight for.